Monday: 11:00am – 7:00pm

Tuesday: 11:00am – 7:00pm

Wednesday: 11:00am – 7:00pm

Thursday: 11:00am – 7:00pm

Friday: 11:00am – 7:00pm

Saturday: 11:00am – 7:00pm

Sunday: 12:00pm – 5:00pm

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How is Water Colors Different?
Incredible Selection

We're not your average fish store. Our stock constantly changes with availability. While we're happy to set you up with your first guppy tank, we also specialize in the rare and unusual. We can almost guarantee we have something you've never seen before. Our retail tanks are designed to effectively display the natural beauty of our freshwater and saltwater fish, plants, and corals.

Healthier Everything

Each fish that comes into the store goes through our data backed quarantine process. The fish do not go up for sale until they are are medicated, held at least 2-4 weeks, and observed to be healthy and eating. We are all hobbyists at heart and will only sell you a fish that we'd happily bring home to our own tanks. Same goes for plants and corals. Let us condition your livestock while you focus on your display.

Aquarium Design

A healthy aquarium is just a starting point. Our passion isn't just in keeping fish, corals, and plants alive in a tank. We combine natural and artistic principles in considering the entire composition of a display. The shop tanks are constantly changing and evolving as we learn and experiment. The intention of these displays is to inspire, and give you an idea of what a beautiful aquarium can look like.

Effortless Aquariums

Love the look of an aquarium but don't have time to maintain it? Our expert team of full time aquarium service technicians travel throughout Grand Rapids, West Michigan, and beyond. We can handle all of the maintenance and keep your aquarium looking perfect. All you have to do is enjoy it!

Grand Rapids' Local Fish Store

From installing beautiful aquatic displays throughout West Michigan and beyond to participating in local events such as ArtPrize, our location in downtown Grand Rapids puts us right where everything is happening.  

Hobbyists First

Our local emphasis goes farther than just where we’re placed. We have a close relationship with the Grand Valley Aquarium Club and other local clubs. We participate in their events and offer special perks to members. We also work with local breeders as often as possible to provide healthy fish that have been born and raised in our water. All Water Colors employees are hobbyists themselves, and are happy to help.